If the South Bay's civic leaders can resist the temptation to stage manage things to death, or turn the whole affair into a corny "branding" opportunity for "the Capital of Silicon Valley," and really let spontaniety rule once it's underway, the South Bay will have done more to put itself on the map than anything. If we can make the place what Hewlett and Packard would have liked if they had been hipsters, maybe word will get out among new media artists elsewhere that the South Bay really is a place to be.