Two new events -- the Rock 'n' Roll Marathon, which is actually a half-marathon scheduled for October 2006, and the New Media art festival, ZeroOne San Jose: A Global Festival of Art on the Edge, scheduled for August 2006 -- are being developed with an eye toward bringing in tourists from outside the Bay Area.

The city is kicking in $250,000 to the ZeroOne event to help bring in top-notch artists that will bring in the art aficionado and the curious alike.
http://sanjose.bizjournals.com/sanjose/stories/2005/09/12/focus1.html