Jon Rubin THE SKY'S THE LIMIT
Black and White Liquor Store
City of Emeryville, CA 2006
The Black and White Liquor Store faces east with the San Francisco Bay and Pacific Ocean directly behind it. The building once functioned as a stable for race horses at a near by track. It currently is the last holdout store in a area that has undergone massive commercial gentrification. This custom-made 50ft wide sign captions the liquor store below, the sky above, and the city surrounding it.