The exterior of the Uniqa Tower in Vienna has been equipped with a LED-grid, a wide-meshed net of picture elements capable of receiving video-data, witch are fitted into the gaps of the building's facade. An interplay between the architecture and the electronic data feed changing over time, evolves: The building does not simply serve as a screen or message-board, as is commonly the case with electronic billboards, but becomes an integral part of the urban landscape as abstract, constantly modulating architectural form. At first, the electronic data corresponds to the architectural structure of the tower, but during the course of its choreography, repeatedly detaches itself from the concrete shape of the building, establishing new spaces which dynamically interweave. Ever new virtual layers are thus added to the building.
Mader Stublic Wiermann